Thoughts behind Drum & Lace Project (Created by Ricardo Figueira)
Video recorded in an underground studio in London.
Transcrição do vídeo (voice over)
I’ve learnt that an unpredictable new possibility is always ignited by curiosity or a new discover.
I remembered that used to were a red pair of boots when I wanted to feel like a rocker. To face a difficult day or just to look the world with that kind energy in my gut.
So I thought, why not doing something out of these shoes.
Every time I stepped in these red boots I used to look at their long laces as an instrument string. But one day I couldn’t hold my curiosity back and just decided to hold the lace with tension putting the end of the lace in my ear just to hear what kind of sound it might reproduce.
It was a big surprise. Listening that similar bass sound that came out of the laces.
Wow. I loved that sound. So I thought…
what if people could have an instrument whatever they go? If music is always with me, in my head and in my heart, what not wearing music, to be able to fully express myself and have fun. Really!
Music in itself is an amazing transformative inspiration. Imagine that someone found in nature between 7 to 12 musical frequencies and enabled everybody to create endless possibilities.
This thinking doesn’t need to stop in music, we can all look to the world as a music writer in order to create harmony, rhythm or engagement by connecting different elements, purposes or even ambitions as it was musical keys.
I really don’t know why nowadays people always have to associate transformation only to technology, when actually the human curiosity and ambition are the motors to find the new possibilities. For me It’s about the way you look to the world that will take you into a new possibility. I use technology as tool to serve my ambition, because it can be very helpful to sculpt your new transformative intention.
And It’s also funny to see how transformation became an acceptable nickname for creativity in the business environment.
Probably the age we are living in demands creativity and inventiveness to hack people’s interest like never before.
From nation’s leaders to business’ leaders, from salesman to street artists,
Being creative is how we can add value and generate wealth.
For me that’s the real new economy we are living in. This is the transformative magic that hacks the saturated world or the common sense to generate a more compelling experiences for life.
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